I saw a commercial on TV yesterday that insulted and angered me in a way that I don’t think I’ve ever been insulted or angered before—by a commercial, anyway. Let’s see what the rest of you think.
Ladies, how would you feel if you were told that your female anatomy was the cradle of life and the center of civilization? That many have fought and died for it? That it’s the most powerful thing on Earth?
Then, how would you feel if, after you were told that, you were also told to “show it a little love” by purchasing and using Summer’s Eve cleansing wash and cloths?
I’m getting mad again just typing this blog.
I almost didn’t put the actual name of the product in the blog because I don’t want to offer them more advertising. My hope, though, is that you all will be as insulted as I am and that you’ll boycott their products on principle.
Who thought up this campaign? Who thought, “Let’s appeal to today’s woman by telling her that the most valuable thing she has to offer the world is her lady parts and that she should do us all a favor and clean them properly”? Are you not seething at the moment, ladies?
I’d like to tell the brainiacs who came up with this campaign that the best I have to offer the world is my intelligence, my compassion, my strength, my creativity, and my heart. What about the rest of you? What do you have to offer the world? What is it about you that’s worth fighting and dying for? Is it really just your lady parts?
Of course it isn’t. And isn’t it horrible to think that Summer’s Eve—a company that should cater to women—doesn’t understand that about us?
They should be ashamed. And the people behind that ad campaign should be fired for crippling the brand.
Who would have thought that in 2011 we’d still feel the need to stand up and say, “There’s more to me than my ability to please my man and bear children”?
Not me, but I’m up for this fight. How ‘bout you, ladies?